Recently it was Earth Day! In honor of Earth Day and Earth Month Coca-Cola decided to dive into a new social media campaign by joining with Facebook fans which will give donations to Ocean Conservancy by a new app. Check out the link to their website with more information.
Categories
-
Recent Posts
- Top 10 Things I Learned in Corporate PR
- Who’s Supposed To Take Responsibility…in the Corporate World?
- “The Social Media Revolution”
- Why Read PR Blogs? by Whitney Gonzalez
- Challenges and Opportunities
- Dashboard Confessions
- Let’s do some consulting shall we?!
- How to do your best at Public Speaking!!!
- Anyone heard of Corporate Responsibility lately?!?!
- Corporate Responsibility…Use some!
Archives
This was great, Jen! Thanks so much for sharing this. Since I am somewhat of a hippie/nature girl at heart, I love celebrating Earth Day! I think it’s cool that you shared a link for a FaceBook cause… it’s ironic since I was just reading earlier today about how important it is for non-profit organizations to use the “Causes” feature on FaceBook to stir more interest.
This is something that seems needed, especially after the oil spill in the ocean that recently happened. It was pretty ironic how a lot of the danger became possible on Earth Day. Coke definitely has the money and the means to accomplish something like this, and I think teaming up with Facebook is an even smarter method that would help the cause. It’s interesting when you see these big name corporations resort to how much of a vital role social media can play in these campaigns over the years. You really see a lot more of this going on as sites like Facebook become available to more and more people.
Pingback: Blog Comments « Ecologne's Blog