Ch. 13 Corporate Responsibility:
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Corporate responsibility means meeting the expectations of stakeholders; it goes beyond philanthropy and legal compliance.
- “Demonstrating corporate responsibility is a key challenge for business leaders, and effective communication is a central element of every successful corporate responsibility program. “
- There are several audiences which include traditional stakeholders: customers, employees, and investors. It can also include the media, investment analysts, regulators, policymakers, international organizations, and NGOs.
- The most interesting thing I read was in the best practices and it said “define the company’s “sphere of influence.”
