Public Relations Writing and Media Techniques by: Dennis L. Wilcox
Chapter 1 Notes
- There are four main components that Public Relations is made up of: Research, planning, communication, and evaluation.
- Tactics and strategies are helpful in Public Relations
- Four roles came out of a study done by Professors Glen Broom and David Dozier at San Diego University. They are as followed 1) Expert prescriber 2) The communication facilitator 3) Problem Solving facilitator and 4) Communication technician.
- Managers make policy decisions and are held accountable for public relations outcomes.
- Technicians carry out the low-level mechanics of generating communication products that implement policy decisions made by others.
- Managers and technicians can fill both roles if they so choose.
- Fraser Seitel listed four skills that are vital for public relations: Knowledge of public relations, knowledge of current events, knowledge of business, and knowledge of management.
- A public relations writer must write for all types of audiences.
- When writing sentences should be clear and concise.
- Spelling, the use of imagery, sentence structure, paragraphs, and word choice are all important to focus on while writing for public relations.
- It’s very important before writing to research and gather information for your topic.
- There are six questions that one should ask themselves before writing such as ” What is our message?” and ” What or who is our target audience?”