Chapter 5 Notes
- The backbone of almost every publicity plan is a press release.
- However, a study showed that between 55 and 97 percent of news releases never get used that are sent out to media outlets.
- A big reason for writing news releases is to help achieve organizational objectives.
- There are a few questions to ask yourself while planning out a news release. A few of them include 1. what is the subject of the message? 2. Who is the message designed to reach? 3. What is in it for the selected audience?
- Traditional news releases are written on letter-sized white paper measuring 8.5 by 11 inches and your paper should be between 20- or 24-pound weight.
- It is helpful and important to use the AP Style book when writing news releases.
- There are several types of news releases: announcements, spot announcements, reaction releases, bad news, and local news.
- Six basic components make up a news release: letterhead, contacts, headline, dateline, lead paragraph, and a body of text.
- It is important to keep news releases factual.
- When sending an E-mail news release, it’s important to keep it to 200 or fewer words and only have four to five paragraphs.