Chapter 7 Notes

Public Relations Strategies and Tactics by: Dennis L. Wilcox and Glen T. Cameron

Chapter 7

  • Communication is the third step in the public relations process.
  • To be an effective communicator, a person must have basic knowledge of: what constitutes communication and how people receive messages, how people process information and change their perceptions, and what kinds of media and communication tools are most appropriate for a particular message.
  • There are four basic elements of communication model: sender/source, a message, a channel, and a receiver.
  • Communication is the act of transmitting information, ideas, and attitudes from one person to another.
  • It can only take place if the sender and receiver have a common understanding of whats being sent.
  • A five-stage process adoption process is: awareness, interest, and evaluation, trial, and adoption.
This entry was posted in COMM 2322, Reading Notes 2322. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s