Chapter Notes 7

Public Relations Writing and Media Techniques by Dennis L.Wilcox

Chapter 7 Notes

  • Feature stories provide more information to the consumer, give background and context about organizations, provide behind-the-scenes perspective, give a human dimension to situations and events, and generate publicity for standard products and services.
  • When creating a magazine proposal you should always include: tentative title of the article, subject and theme, significance, major points, and descriptions of photos and graphics.
  • There are several types of features: case studies, application story, research study, backgrounder, personality profile,and historical events.
  • Case studies explain how individual customers have benefited from a company’s product or service or how another organization has used the product or service to improve efficiency or profits.
  • An application story is similar to a case study. The difference is that an application story focuses on how consumers can use a product or service in new and innovative ways.
  • There are several parts to a feature: the headline, the lead, the body, and the summary.
  • A published letter is the next best thing to an op-ed article.
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