Chapter 7 Notes
- Feature stories provide more information to the consumer, give background and context about organizations, provide behind-the-scenes perspective, give a human dimension to situations and events, and generate publicity for standard products and services.
- When creating a magazine proposal you should always include: tentative title of the article, subject and theme, significance, major points, and descriptions of photos and graphics.
- There are several types of features: case studies, application story, research study, backgrounder, personality profile,and historical events.
- Case studies explain how individual customers have benefited from a company’s product or service or how another organization has used the product or service to improve efficiency or profits.
- An application story is similar to a case study. The difference is that an application story focuses on how consumers can use a product or service in new and innovative ways.
- There are several parts to a feature: the headline, the lead, the body, and the summary.
- A published letter is the next best thing to an op-ed article.