Chapter 9 Notes

Public Relations Writing and Media Techniques by: Dennis L. Wilcox

Chapter 9

  • For the public relations writer who wants to reach both mass and specialize audiences effectively can find many opportunities through radio and television.
  • Since it lacks the glamour of television and popularity of the internet, Radio is not always the go-to medium that public relations people use when planning an information campaign.
  • Timing is vital when it comes to radio news releases.
  • Audio news releases come in two forms: am actuality which someone with a good radio voice reads the entire announcement; he or she may or may not be identified.  The second is a soundbite which features the voice of a satisfied customer, a celebrity, or a company spokesperson.
  • Some helpful rules for successful radio and television placement are: topicality, timeliness, localization, humanization, and visual appeal.
  • Public Service Announcements or PSAs are short broadcast announcements used by nonprofit groups and public agencies.
  • Television can be a great medium to use when communicating with the public.
  • Ways groups and organizations can get more exposure is by utilizing community calendars, radio promotions, creative publicity ideas, and documentaries.
This entry was posted in COMM 4333, Reading Notes 4333. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s