After this week’s discussion on public relations during times of crisis, I really got a grasp for how important it is to know how to handle a crisis when it arises. Something that stuck out to me was the importance of planning and being prepared for a crisis. Being prepared doesn’t mean that a crisis will happen, but that you’re ready for anything that should arise. Planning for a crisis helps reduce stress for everyone involved. Another thing that planning helps is the flow of communication, if everything is discussed and everyone is on the same page there won’t be more surprises or problems if a crisis should occur. Planning also shows goodwill and business continuity as well as involves stakeholders.
This week I also learned that in planning it’s important to have a crisis communication kit. This kit includes a list of members in the crisis management team, contact information for key officers and spokes people. It also should include fact sheets on the company and profiles and biographies for each key manager. The last three things that you need in your kit are copies of logos, press release format, ect., pre-written scripts answering questions, and finally contact information for your key figures.
Being prepared is key. But I learned that being prepared and knowing exactly what you can do if a crisis arises doesn’t mean you’re pessimistic, but are responsible and ready for anything.