Chapter 12 Notes

Public Relations Writing and Media Techniques by: Dennis L. Wilcox

  • The new media is now characterized by widespread broadband, cheap/free, easy to use online publishing tools; new distribution channels; mobile devices, such as camera phones; and new advertising paradigms.
  • About 1.5 billion people use the worldwide Internet; in the United States alone 246 million people use the internet.
  • Experts offered advice for writing for the web includes defining the objective of the site, update the site constantly, don’t overdo graphics, and use the feedback you receive.
  • Web 1.o, the first generation of the internet was mainly based on the information being transmitted from supplier to receiver.
  • Web 2.0 became interactive¬† compared to the first generation.
  • Real Simple Syndication, RSS, is a basic tool that helps manage the amount of information available on the internet.
  • There are three main types of blogs: corporate blogs, employee blogs, and third-party blogs.
  • In public relations texting, twitter, and wikis are used a lot for contacts and networking.
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