Chapter 14 Notes

Public Relations Writing and Media Techniques by Dennis L. Wilcox

Chapter 14

  • Public relations writers can communicate through a more personal way such as e-mail, memos, letters, phone calls, or face-to-face communications instead of through and with a large audience.
  • When writing you should use six basic guidelines: clarity, completeness, conciseness, correctness, courtesy, and responsibility.
  • E-mail, electronic mail, was developed in the 1970’s and adopted by all in the 1980’s.
  • According to the book, style and substance are important for an effective e-mail.
  • A memo is a brief short message, normally one page or less in length.
  • The most important part of any letter is the first paragraph.
  • A request for proposal is also known as a RFP which potential clients will issue when looking into a new business.
  • Sometimes, pr writers will also write position papers for the organizations.
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