Monthly Archives: September 2010

One week of Twitter

I am proud to say I’m better at Twitter the second time around. I was first introduced to Twittering last year in my Public Relations classes and I was less than excited to use it. I didn’t understand the point … Continue reading

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Chapter 5 Notes: Organizational Communication

Organizational Communication: The process of aligning employees’ “hands, minds, and hearts” with the organization’s reputational interests—as a way to produce competitive advantage. Barriers to alignment include:senior leadership fails to own it,tactical focus of employee communication,lack of role clarity,and noise. There … Continue reading

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Chapter 4 Notes

Chapter 4: Social Media Social Media is the collection of software that enables individuals and communities to gather, communicate, share, and in some cases collaborate or play. Like technology, social media is changing. Social Media has five characteristics which are … Continue reading

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Chapter 3 Notes

Chapter 3: Media Relations Media Relations is all the ways an organization interacts with the news media. It’s important to know the facts, get organized, and with a single person speaking talk to the media. There are four academic models … Continue reading

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Social Media: Friend or Foe? T.O.W 4

Social Media: Friend or Foe? I listened to the podcast discussing social media and whether or not it is an asset or not. For the most part it seems like Social Media is a friend, but it can raise a … Continue reading

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Chapter 2- Ethics and Communication

Ethics and Communcations Ethics is the ethical practice of corporate communication and public relations is a given for many professional communicators. Ethics is not Morality,Legality,Etiquette,Aesthetics There are several Communications organizations which takes their ethics very seriously such as International Association … Continue reading

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Dow Chemical

For my Fortune 500 company I chose Dow Chemical which is based out of Midland, MI. I am familiar with Dow to an extent mainly because I too am from Midland and I was given the opportunity to work in … Continue reading

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