Chapter 4 Notes

Chapter 4: Social Media

  • Social Media is the collection of software that enables individuals and communities to gather, communicate, share, and in some cases collaborate or play.
  • Like technology, social media is changing.
  • Social Media has five characteristics which are authenticity,transparency,decentralization of authority,speed,and collaboration.
  • Some challenges that affect social media are: ethics, legal issues, bias, and attacks and campaigns.
  • Several best practices in social media are: listen and monitor, participate don’t dictate, and embrace opportunity.
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