Monthly Archives: October 2010

Anyone heard of Corporate Responsibility lately?!?!

Corporate Responsibility has been in the news lately, but it seems like it’s always in the news. In  the past few months the biggest story on corporate responsibility has probably been the BP oil spill. At firs thought, I don’t … Continue reading

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Corporate Responsibility…Use some!

Ch. 13 Corporate Responsibility: Corporate responsibility means meeting the expectations of stakeholders; it goes beyond philanthropy and legal compliance. “Demonstrating corporate responsibility is a key challenge for business leaders, and effective communication is a central element of every successful corporate … Continue reading

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Issues Management

Over the course of the past week we studied issues management. I started reflecting about this topic and realized everyone and everything at some point or another will have issues. I think it’s all in how you prepare, how you  … Continue reading

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Chapter 12 Crisis Communication

Crisis Communication: A crisis is a non-routine event that risks undesired visibility that in turn threatens significant reputational damage. American Express Chief Executive Officer Ken Chenault said: “We have to remember that reputations are won or lost in a crisis.” … Continue reading

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Chapter 11 Issues Management

Issues Management: Issues Management is “a corporate process that helps organizations identify challenges in the business environment—both internal and external—before they become crises and mobilizes corporate resources to help protect the company from the harm to reputation, operations, and financial … Continue reading

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T.O.W Podcasts!!!

I listened to two podcasts this week. The first was For Immediate Release: The Hobson & Holtz Report – Podcast #568. The second was Coming Up PR which is for college students. I’ve listened to The Hobson & Holtz Report … Continue reading

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Chapter 10:Integrated Communication

Integrated Communication Integrated Communication is a dynamic communication practice aimed at advancing not just the marketing plan, but the overall operating or business plan of the firm and in so doing aligning brand with reputation. The primary task of marketing … Continue reading

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