- “The book says Public relations consultants work in firms that offer communication advice and services to clients – for a fee. Consultants must balance the interests of clients, employees and the firm‟s owners.”
- The “triple squeeze” involves the clients, employees, and the owners.
- The public relations industry began in the early 1900s, and dominated by individual counselors.
- The books also gave ways of knowing when relationships are strained with your client: they don’t return your calls, there is tension in the air, conversations feel strained, and sarcasm creeps into their dialog.