Category Archives: Reading Notes 2322

The I-pad..yeah it’s pretty awesome!

So I know I’m a little late on responding to the latest Apple craze of the I-pad. I am not a very big tech whiz, so I didn’t really care what it did or how it worked. That was until … Continue reading

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Chapter 15 & 16 Notes

Public Relations Strategies and Tactics by Dennis L. Wilcox and Glen T. Cameron Chapter 15 Broadcasting and the many different forms it comes inĀ  is important because they reach the vast majority of the American public on a daily basis. … Continue reading

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Chapter 14 Notes

Public Relations Strategies and Tactics by: Dennis L. Wilcox and Glen T. Cameron Chapter 14 The press release has been around since Ivy Lee issued a news release in 1906 for the Pennsylvania Railroad. It continues to be the most … Continue reading

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Chapter 10-11 Notes

Public Relations Strategies and Techniques by Dennis L. Wilcox and Glen T. Cameron Chapter 10 Strategic conflict management’s key components are strategic, management, competition, and conflict. A public relations professional or team must determine the stance its organization will take … Continue reading

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Chapter 9 Notes

Public Relations Strategies and Tactics by: Denis L. Wilcox and GlenĀ  T. Cameron Chapter 9 Public opinion research says that public opinion is the collective expression of opinion of many individual’s bound into a group of by common aims, aspirations, … Continue reading

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Chapter 8 Notes

Public Relations Strategies and Tactics by: Dennis L. Wilcox and Glen T. Cameron Chapter 8 The fourth step of the public relations process is evaluation. Evaluation is the measurement of results against established objectives set during the planning process. It’s … Continue reading

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Chapter 7 Notes

Public Relations Strategies and Tactics by: Dennis L. Wilcox and Glen T. Cameron Chapter 7 Communication is the third step in the public relations process. To be an effective communicator, a person must have basic knowledge of: what constitutes communication … Continue reading

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