Category Archives: COMM 4363 Reading Notes

Challenges and Opportunities

Chapter 15: Edward Bernay’s said that public relations is “the vocation of the social scientist who advises clients on social attitudes and on the actions to take to win support of the public upon whom the viability of the client … Continue reading

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Let’s do some consulting shall we?!

Chapter 14: “The book says Public relations consultants work in firms that offer communication advice and services to clients – for a fee. Consultants must balance the interests of clients, employees and the firm‟s owners.” The “triple squeeze” involves the … Continue reading

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Corporate Responsibility…Use some!

Ch. 13 Corporate Responsibility: Corporate responsibility means meeting the expectations of stakeholders; it goes beyond philanthropy and legal compliance. “Demonstrating corporate responsibility is a key challenge for business leaders, and effective communication is a central element of every successful corporate … Continue reading

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Chapter 12 Crisis Communication

Crisis Communication: A crisis is a non-routine event that risks undesired visibility that in turn threatens significant reputational damage. American Express Chief Executive Officer Ken Chenault said: “We have to remember that reputations are won or lost in a crisis.” … Continue reading

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Chapter 11 Issues Management

Issues Management: Issues Management is “a corporate process that helps organizations identify challenges in the business environment—both internal and external—before they become crises and mobilizes corporate resources to help protect the company from the harm to reputation, operations, and financial … Continue reading

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Chapter 10:Integrated Communication

Integrated Communication Integrated Communication is a dynamic communication practice aimed at advancing not just the marketing plan, but the overall operating or business plan of the firm and in so doing aligning brand with reputation. The primary task of marketing … Continue reading

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Chapter 9: Global Corporate Communications

Global Corporate Communications Global Corporate Communications is the planned, long-term, strategically designed way of managing relationships with publics of other nations. There is a range of skill sets needed to do global corporate communications which includes communication, global economics & … Continue reading

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