Category Archives: Reading Notes 4333

Public Relations Writing and Media Techniques by: Dennis L. Wilcox The new media is now characterized by widespread broadband, cheap/free, easy to use online publishing tools; new distribution channels; mobile devices, such as camera phones; and new advertising paradigms. About … Continue reading →

Public Relations Writing and Media Techniques by Dennis L. Wilcox Chapter 10 Notes There are several different media databases that provide important information such as names of publications and broadcast stations, mailing addresses, telephone and fax numbers, e-mail addresses, and … Continue reading →

Public Relations Writing and Media Techniques by: Dennis L. Wilcox Chapter 9 For the public relations writer who wants to reach both mass and specialize audiences effectively can find many opportunities through radio and television. Since it lacks the glamour … Continue reading →

Public Relations Writing and Media Techniques by: Dennis L. Wilcox Chapter 8 Photographs and graphics are very important parts to news releases and feature stories. They add interest and variety and can explain things better than just words. A common … Continue reading →

Public Relations Writing and Media Techniques by Dennis L.Wilcox Chapter 7 Notes Feature stories provide more information to the consumer, give background and context about organizations, provide behind-the-scenes perspective, give a human dimension to situations and events, and generate publicity … Continue reading →

Public Relations Writing and Media Techniques by: Dennis L. Wilcox Chapter 6 Notes Fact sheets are one-paged background sheets about an event, a product, or even the organization. These sheets can be distributed with a news release or even be … Continue reading →

Public Relations Writing and Media Techniques by Dennis L. Wilcox Chapter 5 Notes The backbone of almost every publicity plan is a press release. However, a study showed that between 55 and 97 percent of news releases never get used … Continue reading →

Public Relations Writing and Media Techniques- by: Dennis L. Wilcox Chapter 4 A major purpose of public relations is to provide information to the media in hopes that it will be published. One who writes stories and places them in … Continue reading →

Public Relations Writing and Media Techniques Author: Dennis Wilcox This chapter really opened my eyes to show me that so many different groups and laws have to work together in order for a business, organization, etc to run smoothly. Chapter … Continue reading →