Category Archives: Reading Notes 4333

Chapter 14 Notes

Public Relations Writing and Media Techniques by Dennis L. Wilcox Chapter 14 Public relations writers can communicate through a more personal way such as e-mail, memos, letters, phone calls, or face-to-face communications instead of through and with a large audience. … Continue reading

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Chapter 12 Notes

Public Relations Writing and Media Techniques by: Dennis L. Wilcox The new media is now characterized by widespread broadband, cheap/free, easy to use online publishing tools; new distribution channels; mobile devices, such as camera phones; and new advertising paradigms. About … Continue reading

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Chapter 10-11 Notes

Public Relations Writing and Media Techniques by Dennis L. Wilcox Chapter 10 Notes There are several different media databases that provide important information such as names of publications and broadcast stations, mailing addresses, telephone and fax numbers, e-mail addresses, and … Continue reading

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Chapter 9 Notes

Public Relations Writing and Media Techniques by: Dennis L. Wilcox Chapter 9 For the public relations writer who wants to reach both mass and specialize audiences effectively can find many opportunities through radio and television. Since it lacks the glamour … Continue reading

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Chapter 8 Notes

Public Relations Writing and Media Techniques by: Dennis L. Wilcox Chapter 8 Photographs and graphics are very important parts to news releases and feature stories. They add interest and variety and can explain things better than just words. A common … Continue reading

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Chapter Notes 7

Public Relations Writing and Media Techniques by Dennis L.Wilcox Chapter 7 Notes Feature stories provide more information to the consumer, give background and context about organizations, provide behind-the-scenes perspective, give a human dimension to situations and events, and generate publicity … Continue reading

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Chapter 6 Notes

Public Relations Writing and Media Techniques by: Dennis L. Wilcox Chapter 6 Notes Fact sheets are one-paged background sheets about an event, a product, or even the organization. These sheets can be distributed with a news release or even be … Continue reading

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